At the 15th Seoul Friendship Fair was held at the Seoul Plaza on May 8th and 9th, 2010, hosted by the Seoul Foundation for Arts and Culture and sponsored by Seoul Metropolitan Government, Dr. Jaerock Lee's book The Message of the Cross was displayed. The visitors can watch a variety of traditional performances from many countries, and enjoy and experience various cultures of many countries including Flag Procession, Multicultural Performances, Dance Battle, Traditional Folk Art Exhibition, World Food Court, the Standing Music Cafe and many more at the Seoul Friendship Fair 2010.
This Global Friendship Fair was attended by 17 overseas performance teams and many ambassadors, foreign correspondents, resident employees, and officials from 58 embassies in Korea, and various cultures and arts were presented.



On May 8th, Rev. Fernando Borbon, Ambassador of Costa Rica in Korea, displayed The Message of the Cross in three languages—English, Spanish and Korean at the Costa Rica Booth, and shared the book with many visitors.