From June 26 to 29 in 2016, 2016 International Christian Retail Show was held in Duke Energy Convention Center, Cincinnati, Ohio, USA. Urim Books USA promoted Dr. Jaerock Lee's book The Message of the Cross in 60 languages, and 36 of his other books in English and 26 books in Spanish. Moreover, ICRS' media covered the news about Urim Books including The Message of the Cross, the President of Urim Books Elder Joseph K. Noh, and other workers.